Wednesday, July 23, 2008

I'm Back!

Sorry for the absence. Things have been crazy since convention and since then I've moved. My sewing stuff has been packed up for a month and I've got the itch to get sewing again. I should have it all unpacked by the end of the week and I will share some of the stuff I am working on.


Saturday, June 21, 2008

It's Here!

The Designer Diamond had made it to the store. Stop by and check it out. We can't wait for you to take it for a test drive.

Friday, June 20, 2008

Back From Convention

Hey Everyone,

I am back to the store from convention and have "sew" much to share with you. The biggest news is that we were awarded "Dealer of the Year". This is a huge accomplishment and we are so grateful to our customers and team members. Thank you for your support over the last year with our newest venture and your endless years of support. We have even better things planned for the coming year!

Check back later today for more updates including news about all the latest notions.


Sunday, June 15, 2008

Well they always said that Diamonds are a girl's best friend.

The saying should now be "The Designer Diamond is a girl's best friend." Walking around the hotel you can feel the excitement lingering.  Hundreds of Husqvarna-Viking dealers have just seen the unveiling of the brand new Designer Diamond.  "I can't wait to get my hands on it" and   "my customers will love this" are being said left and right.  It truly did blow us away.  When the machine was shown to us, I looked around the room and the expression on my face was what everyone else was showing. The new Ultimate Interactive Screen will allow you to see your designs with remarkable clarity.  The Majestic Hoop, 360mm  by 350mm of sewing real-estate, will change your perception of what a sewing machine can do.  Design Positioning will allow you to sew with a precision that the competition won't match for another five years. Certification starts tommorrow for the Designer Diamond so I will have all new information for you as soon as I get it.  We hope you all enjoyed the webcast.


It's just a few minutes until the launch.  True to their word we aren't going to see it until you see it.  Check back later this evening for all the latest news from Texas.

Friday, June 6, 2008

You Need A Blog

That’s what one of our awesome teachers told me last week, so here it is! It is actually something I wanted to do for a while, but wasn’t entirely sure what I would post. So now I need feedback from you. What would you like to see? Some ideas I had are pictures for upcoming class samples, special events, new products and things we are making at the store. One thing I am definitely going to use it for is tell share the upcoming excitement surrounding the launch of the newest innovation from Husqvarna Viking called the Designer Diamond (we think that is what the name is). Convention starts June 15th and I will blogging from San Antonio. Be sure to check in for updates.

Tuesday, June 3, 2008

If you haven't stopped by before, come on in and make yourself at home. is the online resource for the Discover Sewing Superstore in Sandy Springs, as well as our four “The Sewing Centers” inside Joann’s locations in Alpharetta, Duluth, Kennesaw, and Snellville. We are Atlanta’s oldest and largest Husqvarna Viking dealer and now offer Singer at all of our locations. We have recently become an authorized Pfaff dealer at the Discover Sewing location. Discover Sewing will now offer Pfaff lovers the same friendly service we have given to the thousands of Husqvarna Viking owners who have entrusted us to provide their sewing, serging, and software needs for over 20 years.
At our Sandy Springs store, you will find a great selection of smocking and heirloom books and patterns. We have imported fine fabrics and laces for adult and children’s garments and crafts. Visit Atlanta’s only heirloom store. We will be adding fabrics and patterns that are great for quilters and crafters. Join us for a class in a wonderful classroom with top of the line machines and computers with embroidery software for you to use.